Heidi, a dedicated entrepreneur, holds the roles of co-founder and CEO at identifyHer—an innovative digital health company developing a first-of-its-kind menopausal symptom tracker to guide diagnosis and management of perimenopause. With a solid academic foundation in Nutrition and Molecular Medicine, Heidi’s journey has always been fuelled by her fervent interest in the prevention and treatment of chronic disease Prior to her current venture, Heidi played a key role in a startup where she successfully navigated the journey of a scientifically validated supplement for promoting muscle health. Driven by her aspiration to cater to unmet needs in women’s health, Heidi took a significant step in 2021 by co-founding identifyHer. Her primary focus remains on addressing the specific requirements within women’s health, with a starting point in the perimenopause.