Currently on the journey of start-up number four, Ruth is co-founder and CEO of VIGO Health – a digital health and wellbeing start-up focused on providing a new type of health insurance cover to under 35-year-olds. Focusing heavily on digital healthcare and fast access to everyday care, Ruth developed the concept, secured investment, managed the platform build, hired the team and successfully launched the new brand to market all during a pandemic doing this 100% remotely. Ruth is CEO and is also a member of the VIGO Health board of directors.
Her previous positions include being a founding member of GloHealth, a health insurance provider that launched in 2012 with responsibility for sales, marketing and product development. GloHealth was subsequently sold to Irish Life in 2016. Prior to this, Ruth worked as Head of Marketing in Aviva Health after Aviva acquired VIVAS Health, another challenger start-up business she was part of.
Ruth started her entrepreneurial journey by opening an accessories boutique in Dublin city centre straight after graduating from a degree in Marketing in 2002.
She holds a master’s degree in Strategic Management, a degree in Marketing, an Executive Diploma in Finance, and an Executive Diploma in Strategic Digital Marketing all from Technology University Dublin. Ruth is also a qualified financial advisor and a certified insurance practitioner.